Effects of Breach of Contract

Effects of a Breach of Contract There are various types of contract with in the world of law such as civil law which deals with relations between individual citizens where as private law focuses on the relations between ordinary people on a day to day basis, both types of law include the law of contract. A contract is an agreement that is legally enforceable and therefore can be settled within a court of law, however how can we distinguish between a contract and any other form of non-legally enforced statement.If I promised to wash someone’s car yet I don’t in fact wash the car can I be held to a contract? In this case I can not simply because a promise is not a contract although there is no rule stating that all contracts must be in writing in fact a contract can very easily be done verbally or by action of which are known as parol or simple contracts. A statement is only a statement when it holds all four elements these being 1. Offer 2. Acceptance 3. Intention to cre ate legal relations 4.Consideration. Within a contract there are also what are known as clauses which simply express what both parties to the contract have agreed to. An example of a clause would be a car dealer selling his old car and we’d agreed on the price of the car in the process the car dealer says he will fill the car with petrol and I agree to only buy the car as long as there is no more than 15,000 miles on the dial and as long as the car had not been involved in any accidents.When I receive the car the tank is empty however that statement was a representation rather than a term as it did not hold a great deal of importance, however I find out that in fact the car had been involved in a car crash and had more than 15,000 on the dial and therefore the car dealer has breached the contract, therefore legal action can be taken. It is key to note the four tests that are carried out to figure out whether something is a term or representation these are 1.The importance of the statement 2. The time between making the statement and making the contract 3. An oral statement before a written contract 4. One party to the contract has special skills or knowledge. There are 3 types of terms 1. Conditions 2. Warranties 3. Innominate Terms. A condition is a basic but a fundamental part of the contract if breached the other party can end the contract, refuse to perform their part of the contract or continue with the contract but then sue for damages when completed.A warranty on the other had is not a vital part of a contract and if breached the other party must continue with the contract however they can then sue for damages at the end. An example of breaching a condition would be if a contract might specify that ABC Corp sells XYZ Corp 500 umbrellas for ? 5,000 on the condition that the umbrellas are inspected by XYZ Corp. for defects and their quality approved by the company. If the 500 umbrellas are inspected by XYZ Corp and found by that company to be defec tive, the contract becomes void.ABC Corp is not required to deliver the umbrellas, and XYZ Corp is not required to pay for the umbrellas. An example of breaching a warranty would be if a warranty reads â€Å"this umbrella is guaranteed to not tear, rip or break for two years from the date of its purchase. † This is known as an express warranty, because it is very clearly stated. Another type of warranty is known as an implied warranty. Implied warranties are created by state law and essentially guarantee that a product will satisfy its intended purpose.When a warranty on a contract for sale of goods is breached, the party protected by the warranty, or the party purchasing the goods, is entitled to damages. Those damages may be specifically stated in an express warranty. For example, a product may guarantee that a product will last seven years or the purchaser is entitled to her money back. An innominate term can be either a condition or a warranty depending upon how serious h e breach of contract actually is in a court of law if they feel the breach was serious they will consider it as a condition where as if the breach is less serious it will classified as a warranty.Within a contract there is also what is known as implied terms of which are no stated expressly by the parties involved but are still very much regarded as being a term within the contract. Three ways in which an implied term becomes a part of a contract are 1) Implied by statue an example would be the Sale of Goods Act 1979 so if a contract is made regarding food and quality isn’t expressly mentioned within the contract then automatically the Sale of Goods Act 1979 applies therefore making the quality of goods mandatory. ) Implied by custom an example of which would be if a farmer employs a worker within the agreed contact the farmer agrees to provide a place to liv however within the contract itself it does not state which individual will pay for gay, electricity and the use of the telephone. If this case was then taken to court the worker could easily argue that although it was not stated in the contract that it is custom for the farmer to pay for the gas and electricity and that any calls made the worker would then pay for. 3) Implied by court in simple terms is the court changing a contract only if it makes good business sense to do.Within a contract there are also exclusion clauses which are clauses that are written down stating if something was to go wrong that one party can avoid or at the very least limit liability for the breach of contract. For an exclusion clause to actually be properly included within a contract it first must be legal also the clause can not be added after the contract has been made as well as this if there is not an actually signed contract printed documents or sign posts that clearly indicate the terms can also be included within the contract so long as they are brought to the attention of both parties before making the contract. An example would be taking a parking ticket from a ticket machine the individual is only bound by the terms brought to the individual’s attention before taking the actual ticket, simply because a contract is only formed when you take the ticket itself. Therefore a car park owner can not rely upon an exclusion clause that may be printed on the back of the ticket as nothing was done before the ticket was collected to make the individual aware of any exclusion clauses.If the car is then damaged whilst in the car park due to lack of security or care then the car parking company is liable despite the exclusion clause. [Thornton v Shoe Lane Parking Ltd. (1971)]. Innominate Terms The definition of an innominate term is a contractual term that may turn out to be either a condition which is vitally important to a contract or a warranty which has less importance within contract this is dependent upon the effects and damages towards the innocent party.It was first established in the cas e of Hong Kong Fir Shipping v Kawasaki Kisen Kaisha and has been heavily criticised as it sacrifices certainty an example of when an Innominate term has been used is Schuler were manufacturers of certain tools and Wickman were a sales company granted the sole right to sell certain tools manufactured by Schuler. A term of the contract between the parties was described in the contract as being a condition and provided that Wickman would send a sales person to each named company once a week to solicit sales.This imposed an obligation to make 1,400 visits in total. Wickman failed to make some of the visits and Schuler terminated the contract for breach of condition. Despite the fact the contract had expressly stated the term was a condition, the House of Lords held that it was only a warranty. [Schuler v Wickman Tools  [1974] AC 235  House of Lords]. My own personal view is that there is a place for innominate terms in contract law, even though there are flaws it allows for a court of law to look into a contract that may be very much one sided to one party and level the playing fields.Many terminations in a contract are used as a condition even though the stated terms are not vitally important and are simply there to have an edge over the other party involved. Therefore I strongly believe that a court being able to look over a contract and even the situation when one party is clearly taking full advantage of the other is a reasonable and sound procedure. SOURCES Google http://www. keepyourcopyrights. org/contracts/clauses/ Keenan & Riches http://www. nolo. om/legal-encyclopedia/free-books/small-claims-book/chapter2-3. html http://www. lawhandbook. org. au/handbook/ch12s01s03. php http://www. goldsmithibs. com/resources/free/Breach-of-Contract/notes/Breach-of-Contract-Remedies. pdf http://www. lawhandbook. sa. gov. au/ch08s02s06. php http://www. businessdictionary. com/definition/innominate-term. html http://www. scribd. com/doc/54786010/14/Innominate-Terms Uni versity of Worcester – Blackboard Oxford Dictionary Thesaurus WORD COUNT – 1,556

The fall of the Disciples Research Paper Example | Topics and Well Written Essays - 2500 words

The fall of the Disciples - Research Paper Example It is said that he prayed the whole night for these men. When he called them, many of them seemed to be unlikely choices, but they all chose to follow him. As they continued their walk with Christ, he often prayed for them as stated in John 17. Even in instances when the disciples were less than steadfast in their walk, Jesus was still there to support and pray for them. In Luke 22:31, the Lord talks to his disciple Simon about prayers for him, he tells him that he will pray for him even if the devil tries to snatch him away. It is this commitment to his followers and his constant intercession for them that leads to their success in the future1. Jesus did not select persons of great educational merit. None of the disciples had studied law or done any scholarship work. Regardless of this, Jesus still chose them to be his followers. In doing so, he wanted to demonstrate to the world that any of them could become just like the disciples. Their commitment to the Lord was what caused them to become great men. He was also making a statement that the grand plan of salvation did not require majestic men. In several instances, these disciples proved that they were worthy of their calling. Peter, who happened to be Jesus’ favorite, exhibited a moment of great faith when he walked on water. Jesus had provided no safety cushion or anchor for him, and Peter only relied on his word for success. In fact, it was this great display of faith that earned him the right to witness Christ’s transfiguration. The extraordinary things carried out by this individual were such that they would convey great hope for the future of humanity. Jesus had initially declared that those who became his disciples would have to hate their families and everything else that mattered to them in order to fulfill the divine plan. Many of them sacrificed their personal lives for the sake of the Gospel. They remained loyal to him and experienced the rejection that he experienced. Essentially, they demonstrated an allegiance to the Lord that would eventually cause Christianity to manifest. This decision to stay with him was indicative of their conviction and strength2. Additionally, in Christ’s lifetime, the disciples performed supernatural acts through his name. In Luke 10:1 Jesus commanded the seventy to go and heal the sick. He also added that the kingdom of God would come near them in the same chapter. Luke 10:17 proves that they took his words seriously since they came back rejoicing to Christ. The seventy affirmed that it was possible to subdue demons through his name. These acts show that the disciples had faith in Jesus. At the time, it was sufficient enough to reach the supernatural realm. Feeble faith A number of disciples seemed to lack confidence in his ability to lead spiritually. Therefore, they displayed a great degree of ignorance that was unexpected from people who spent almost all their time with Jesus. A case in point was the case of the miracle of the five loaves and two fish. At the time, Christ instructed Andrew to find food within the crowd. When he came back, Andrew asserted that there were only five loaves and two fish to be found. He then asked what could come from such a small quantity if the crowd was so large. This statement implied that he had little faith in Jesus’ ability. One would expect more from a person who has seen Jesus perform miracles in the past3. The disciples also failed to

Case analysis Study Example | Topics and Well Written Essays - 1250 words

Analysis - Case Study Example The importance and the impact to be made or aimed should be to search and find the modest winner after complete evaluation or complete scrutinization. Three teams embarked on working on the same problem statement and as expected, each one of them came up with unique and different answers to the same problem statement they were all given. In particular, what is being emphasized and required from the three teams is to find out which team will be able to apply the relevant frameworks, knowledge, ability, ideas and skills so as to deliver in the end (Childs 20). The first team alphabetically which was team A came out with the problem being to design a method of burnishing a wet auto-test strip that conserves time while at the same time burnishing the entire surface. Moreover, they were to create a design that could be able to vary the normal force and rotational velocity applied to the burnishing tire. The second team came with the problem to be able to create and implement what can be a ttached to a tractor and was able to get or obtain its power from the tractors power of take off (PTO). This enabled the tire or tires to rotate in a manner mimicking that of a typical ABS system so that it could burnish the track surface as the tractor moves to implement along the surface. The device also has to be modified so that it can accomplish the task on the tyre. This is to allow change in the load which in this case was vertical (Risitano 27). Team C on the other hand was challenged to come up with a design for an implement that can be attached to a tractor and the latter be driven by the tractor power take-off (PTO) that could be used to rotate a tire or an implement along the surface. In addition, the device also should be able to give or provide the option to the tyre for the load that was vertical to change for furnishing process by increasing the time period between the needed burnishing, decrease the time required to burnish and in the end to be able achieve the targ et coefficient of friction consistently over the entirety of the test area (Ashby 34). The following were their solutions respectively in relation to the nature of the representation of the problems above. Each team came up with a dynamic way or solution to their problem and was all determined to carry the day. Team A developed a dual rear wheel assembly of a Ford 8.8 in rear end. The implement accomplishes its goal by burnishing over a short period by utilizing a dual wheel system. One of the benefits of this particular design is that the outer wheels can be removed if the implement is used to a dry track or higher coefficient of friction surfaces. The rear end components are standard Ford components based on the Ford 8.8 in rear end which can be narrowed. Due to narrowing the rear end, the width of the implement is able to allow the user to burnish as close to the watering system as allowed by the tractor (Ashby 38). Team B were able to develop a design that could be able to use t he rotational output of the (PTO) back as the rotational input to drive one or more wheels on the burnisher. This had to make the team to modify the rear wheel drive vehicle as the PTO could act as the driveshaft which would induce the rotational motion of the wheels. This would actually solve the problem or the issue they were targeting. A driveshaft connects the PTO to the differential on the rear axle assembly. The burnisher connects or attaches to the tractor through the three point hitch that is on the machine which in this case is the tractor (Ashby 44). Team C also had to give their part and this is through trying to come up with an effective yet simple design of their own kind. They developed a block which was used to supply the normal loading. This weight is held in

What is evidence in your view How can one tell truthfulness from Research Paper

What is evidence in your view How can one tell truthfulness from falsehood Indeed what tools are at the disposal of a critical mind to uncover evidence and draw reasonable conclusions - Research Paper Example t claimed that evidence comprised of the stimulation of an individual’s sensory receptors while another great empiricist named Bertrand Russell states that evidence is sense information, the mental items of one’s consciousness. Additionally, it is also tied closely to the philosophy of science. Unquestionably, the term evidence is barely a philosopher’s word of art. Philosophers are not the only personalities who regularly speak of evidence, but also judges, lawyers, scientists, historians, and reporters speak of it often. Therefore, the notion of evidence is stronger on a pre-theoretical ground than several other notions that enjoy similar fundamental standings within philosophy. If one relates philosophical explanations of evidence with the manner the notion is often used in non-philosophical notions, a confusion comes up. For instance, if you see how the non-philosophers like the historians, forensic scientists, and archeologists, among others term evidence th eir perception is quite different from that of the philosophers. Therefore evidence is based on belief (Kelly, 15). Reality can have a more complicated and fluid explanation than we might understand. Rather than being a tangible ability to view black and white dissimilarities concerning ideas and establishing beliefs on external evidence, an individual’s idea of reality can accommodate opposing beliefs, reject, and disregard truth when suitable, or embrace ideas seemingly outrageous in a sane biosphere. A postmodern work of falsehood permits for the changing and shifting of reality, hence providing the audience an alternative reality to associate the alleged truth outside the work. According to Winston, the reality is something impartial, external, and existing in its particular right, the nature of truth is self-evident. However, Kant challenges Winston idea and states the idea of reality is all in the human mind. Kant illustrated a strong distinction concerning our perceptions of reality and the

Veteran Benefits Research Paper Example | Topics and Well Written Essays - 1500 words

Veteran Benefits - Research Paper Example These problems include excessive use of alcohol and very aggressive behaviors. The research even shows that the problems become worse instead of being better as time passes. The same research states that these army officials experience the issue of post traumatic stress as they try to refit in the normal civilian life. This is because they not have co-soldiers to help them settle in their civilian lives. The research shows that out of 1800 veterans, 23 to 33 percent of them presented signs of Post Traumatic Stress Disorder. The activities they presented included very aggressive behaviors such as slamming doors, punching walls and starting fights without any reason ((Paulson, 2007). The research even showed that national guards were experiencing issues with settling in normal civilian life as they did not had the support of other soldiers and the standard of their health coverage was inferior than the health coverage provided to active military personnel. Another problem faced by vete ran soldiers is that they have to wait for a very long period of time to gain medical coverage or attention. The research showed that veterans were getting medical coverage after 110 days of claim have passed and there were a huge number of veterans that needed medical attention. Other health problems experienced by these veterans include muscular pain. Many soldiers have reported pain in their back, neck, shoulders and knees. Environmental elements and exposure to toxic chemicals have left the veterans with life taking diseases such as heart diseases. Veterans have even experienced infections when they returned from war. Although they have been injected with various vaccinations but these vaccinations cannot control all the infections. US military does not have vaccines for various infections. Other health issues faced by veterans include loss of hearing or problems with hearing such as vibration and ringing in the ears. These issues are experienced due to continuous exposure to gu n fire. Many veterans have presented brain injuries also known as Traumatic Brain Injuries (TBI). These have been caused due to any injury to the head. The effects of TBI includes loss of short and long term memory, loss of eye sight, depression, decrease in span of attention, and various other issues. Unemployment – Almost every year more than three hundred thousand military officials return home to start their lives as normal civilians. Almost all of them face various problems and one of the major problems experienced by these Vets is unemployment. The war returnees are experiencing difficulty in getting employment. According to a statistical data released by the Bureau of Labor Statistics states that the rate of unemployment amount those who have returned from Afghanistan and Iraq war is higher than the rate of unemployment faced by the civilians of America. Many military officials have complained that they have failed to find a job that pays well and has good benefits. Th e data produced by the Bureau even states that the younger veterans or returnees of war face a higher rate of unemployment. This includes individuals aging between eighteen and twenty four (Bureau of Labor Statistics, 2011). The question asked by most is the main reason for the unemployment rate of veteran soldiers. These soldiers develop various important skills during war

Hinduism Essay Example | Topics and Well Written Essays - 2500 words

Hinduism - Essay Example Partly as a result of this war and the Holocaust, the state of Israel was founded. Anyone of the Jewish faith can become a citizen of Israel. At present Jews live in many different countries of the world. Their contributions to science, the arts, economics and virtually every other sphere of human activity has been huge. Indeed, their success may be part of the reason that people have persecuted them for so long. Hinduism refers in general to the civilization of the Hindus – who were the original inhabitants of the land of the Indus river. The word â€Å"Hindu† was invented by British writers in about a830, and is in general used to describe Indian civilization over the last 2000 years. The Hindu religion is the third largest in the world, with about 1 billion adherents. In contrast to Judaism, Hinduism does not have a single set of religious beliefs or a main founder, but rather encompasses many different religious rituals and practices. Most Hindus follow the Vendata philosophy and believe in a cosmic spirit called Brahman. It is worshipped in many different forms such as the Vishnu, Shiva and Shakti. There are many different religious texts within Hinduism, the most famous of which is probably the Bhagavad Gita. In general, Hinduism can be portrayed as either polytheistic (many gods) or henotheistic (a personalized god and god as an idea). The Brahman cannot be described in words according to much inHind Hindu scripture, but can only be understood through direct experience. The interview location was the Hindu Temple of Chattanooga, which is known as Sanatan Mandir. This temple has been in existence about ten years and welcomes Hindus of various persuasions. The temple is located on Boney Oaks drive in the city. I was born forty years ago in Bombay, India. I moved to the USA for graduate studies in engineering, married an American and am now an American citizen. I have lived in

Starbucks Corporation Essay Example for Free

Starbucks Corporation Essay Starbucks founded in 1987 as a modest nine-store operation in Seattle, Washington and quickly became the premier roaster and retailer of specialty coffees in the world with over 17,400 store locations in more than 55 countries (Thompson, Peteraf, Gamble, Strickland, 2014). The company first got its start in 1971 when three academics all decided upon opening a coffee store in touristy Pikes Place Market in Seattle. The three academics; Jerry Baldwin an English teacher, Zev Siegel a History teacher and Gordon Bowker a writer were all coffee aficionados (Thompson, Peteraf, Gamble, Strickland, 2014). They all enjoyed, love and shared a passion for fine coffees and exotic teas as they believed they could build a clientele in Seattle that would appreciate the best coffees and teas. The case tells us that the store was an immediate success, with sales exceeding expectations. The company ordered its coffee bean supplies from a specialty coffee retailer in Berkeley, California but towards the end of the year the partners purchased a used roaster from Holland, set up roasting operations in a nearby ramshackle building, and came up with their own blends and flavors (Thompson, Peteraf, Gamble, Strickland, 2014). The case tells us that by 1980s the company had four Starbucks stores in the Seattle area and had been profitable every year since opening its doors. A few decades on, April 2012, annual sales were expected to exceed $13 billion in that fiscal year (Thompson, Peteraf, Gamble, Strickland, 2014). Howard Schultz who was vice president and general manager of U.S operations for a Swedish marker of stylish kitchen equipment and coffeemakers, decided to pay Starbucks a visit (Thompson, Peteraf, Gamble, Strickland, 2014).  The case tells us that he was awed by the violinist playing at the door, the powerful and pleasing aroma of coffees, and the wall displaying coffee beans. After just three sips of the brew, Schultz was hooked and he began talking to the owner and was intrigued by the business philosophy of the partners. After tough negotiations, Schultz was finally hired as head of marketing and oversing retail stores. Schultz was overflowed with ideas for the company and how to move the company forward (Thompson, Peteraf, Gamble, Strickland, 2014). A trip to Milan Italy allowed him to explore coffee bars and learned an immense deal about the Italian passion for coffee. The trip showed him the potential of Starbucks as he then approached the owners hopefully of improving the company. The owners reject Schultz ideas as they felt it would put the core values of the companies in shadows however they did allow him to test an espresso bar which became a huge success. At the time the owners did not share similar view with Schultz so he decided to leave to start his own coffee and espresso bar named II Giornale Coffee Company. This venture became a huge success and expansion across the United State happened immediately. After much success Schultz went back and acquired Starbucks and had numerous improvement plans for the coffee company. The first of the improvement strategy was going public, followed by making Starbucks a third place where customers could enjoy coffee, surf the internet, read, or catch up with friends (Thompson, Peteraf, Gamble, Strickland, 2014). Another Strategy was to make Starbucks a great place to work. This strategy in my opinion was one of the key strategies in the turnaround of the company. After years of success, Schultz relinquished his role as CEO and retained his position as chairmen of the companys board of directors and assumed the role of chief strategic officer. The sharp economic downturn in late 2008 and early 2009 that affected much of the worlds economy hit the coffee company hard. The company began experiencing slow customer traffic and a decline in stock prices, Schultz was asked to return to his role as CEO and lead a radical restricting and revitalization initiative. This case study focuses on Starbucks, with respect to human capital and resources in the pursuit of strategy  implementation. There will be an analysis of how effectively the company implemented its turnaround strategy and how effectively Starbucks utilized human capital to implement its strategy. In conclusion of this paper, there will be recommendations for effectiveness in future implementations at Starbucks. Implementation of Starbuck’s Turnaround Strategy The return of Schultz saw him focus on three different themes; strengthen the core, elevate the experience and lastly, invest and grow. The implementation included various strategies which involved; slowing the pace of opening new stores, closing underperforming stores, restructuring the companys store operations in Australia, creating new designs for future Starbucks stores globally, enhancing the customer experience, providing additional resources and tools for employees, undertaking a rigorous cost-containment program, and renewing attention to employee training and reigniting enthusiasm on the part of employees to customer. The case tells us that 800 underperforming stores in the United States and 100 additional stores in other countries were closed. The company even trimmed its workforce by about 6,700 employees. From further analysis it was clear to see that Schultzs investment in growth played a huge part in the turnaround. The company implemented this strategy by choosing to open new stores in Asia with Japan and China being the primary destinations (Starbucks Corporation, 2012). Japan became the biggest foreign market while China was seen as the most significant growth opportunity (Starbucks Corporation, 2012). With the implementation process in action, the company was on the path to profitability once again and long term growth. In 2010 Sales at Starbucks operated stores worldwide improved in the most recent five quarters, customer traffic increased by 3% in United States, net revenues increased by 8.6% and net income increased from $25 million in 2009 to $217.3 million in 2010 (Thompson, Peteraf, Gamble, Strickland, 2014). Utilizing Human Capital at Starbucks In any business the concept of human capital can be interpreted in many ways. One of them could be looking at the person or employees as an asset; as a resource that belongs to the company and from which they can demand all  its capacity and commitment (Marimuthu Arokiasamy, 2009). In this case it is without a doubt clearly evident that Starbucks greatest asset was Howard Schultz and through him the employees. Schultz was able to make the company profitable on a few different occasions which the case explains thoroughly. Schultz understood the concept of what coffee means to coffee drinkers. A trip to Italy where he saw how passionate Italians were when it came to coffee shops made him understand that the success of any coffee shop depended heavily on customers experience. With this in mind, he made sure that part of the companys values was to ensure every employee is well educated and knowledgeable about the companys products. They employees paid close attention to detail when preparing espresso drinks, eagerly communicated the companys passion for coffee, possessed the skills and personality to deliver consistent and outstanding customer service. The employees within the company all received at least 24 hours training on topics like coffee history, drink preparation, coffee knowledge, customer service, retail skills, and Brewing the perfect cup workshop to better prepare them for their day to day task. He was able to utilize the employees further by rewarding employees in a manner that would make them want to work for the company and generate a level of enthusiastic commitment and high levels of customer service which he felt was key to the turnaround strategy. He created a highly motivated workforce and emphasized the fact that employees can put their trust on the management team. The case gives many examples of why winning employee loyalty and commitment to the companys mission would retain employees. In one situation, he heard an employee requested to extend health insurance benefits to part-time employees which were turned down by pervious management team. He personally proposed to the board that a reduction in turnover would reduce the cost of hiring and training, the plan was then approved and part-time employees were offered health insurance. Schultzs next plan was to pursue a stock option plan for employees as he believed that it would have a positive, long-term effect on the success of Starbucks (Starbucks, 2012). The idea behind this was turning employees into partners invested in companys performance. The employees were offered stock options awards based on the success and profitability of the financial year, and the size of the employees base for the purchase of  stock through regular payroll deductions (Starbucks, 2012). He ultimately had a clear understanding that happy employees provide exceptional customer service to customers which in turn gains customer loyalty and brings in revenue. Recommendation Based on the brief analysis which was carried out on this case study it was somewhat easy to come up with recommendations which Starbucks may wish to consider for future implementation effectiveness. The companys growth strategy and objects have proven to be a huge success. I am a big believer in if it is not broken do not fix it. However with that said no matter how good a strategy may be it can always be improved upon. The company should continue to focus on customer satisfaction and ensuring customers have a positive store experience. This is what has given the company so much success over the years so a suggestion will be to build on this strategy. The company could survey customers to gain a better understanding of how they can improve customer experience within the various stores (Marks, 2014). Starbucks could even go deeper with their products by having a customer data base that allows consumers to quickly get their daily coffee once in a Starbucks. This data base can be something whereby once a customer gives their phone number a list of previous coffee which they have bought would appear to the employee (Marks, 2014). I believe this will speed up the process for some customers who would like a Starbucks but do not want to wait for it. Another recommendation will be for Starbucks to create a mega store in some big cities (Koehn, n.d). This mega store can geared towards strictly customer experience and educating customers where their coffee is from, showing how it is made and even amusement centers where customers and children can interact. This recommendation may seem unrealistic however I feel in order to maintain a competitive advantage a company must continue to think outside the box and beyond what their competitors are doing. References Koehn. N (n.d) Whats next for Starbucks. Retrieved from http://www.businessweek.com/videos/2013-04-25/what-s-next-for-starbucks Marimuthu, M. Arokiasamy, L (2009). Human capital development and its impact on firm performance. Retrieve from