MARKETING ASSIGNMENT Essay Example | Topics and Well Written Essays - 500 words

MARKETING ASSIGNMENT - Essay Example e strategies to address those needs, and development of long-term association with the customers by providing them with the products and services they required. â€Å"The Marketing concept resulted in a separate marketing department in organization and today we can see many organization have structured themselves as marketing organization where every employee is contributing towards customer satisfaction whether or not he’s a marketing person† (â€Å"What is Marketing?†). The marketing concept depends to a large extent upon the research conducted by the organization to identify the particular segments of customers, and their individualistic and collective needs. Marketing teams can achieve the satisfaction of their customers by identifying the target market and adopting the right marketing mix to achieve their objectives. The main marketing concepts are the identification of the customers’ needs and ways to fulfill them, assessment of the changing environment and the modifying needs of the customer with it so that not only the present needs of the customers can be addressed, but also measures can be taken to satisfy the expected needs in the future. It is very important for the organizational personnel to realize that marketing of the product or service an organization makes is not entirely the responsibility of the marketing department, but every department as well as individual in the hierarchy of organizational structure has a responsibility towards it. I have had personal experience of working with a firm in which the entire responsibility of marketing was limited to the marketing department, and other firm in which the responsibility was equally distributed among all departments so that the whole organization was structured into a marketing organization. I felt a lot of difference between the effectiveness of marketing between the two firms. Limitation of the marketing responsibility to the marketing department in the first organization was the