MARKETING ASSIGNMENT Essay Example | Topics and Well Written Essays - 500 words

MARKETING ASSIGNMENT - Essay Example e strategies to address those needs, and development of long-term association with the customers by providing them with the products and services they required. â€Å"The Marketing concept resulted in a separate marketing department in organization and today we can see many organization have structured themselves as marketing organization where every employee is contributing towards customer satisfaction whether or not he’s a marketing person† (â€Å"What is Marketing?†). The marketing concept depends to a large extent upon the research conducted by the organization to identify the particular segments of customers, and their individualistic and collective needs. Marketing teams can achieve the satisfaction of their customers by identifying the target market and adopting the right marketing mix to achieve their objectives. The main marketing concepts are the identification of the customers’ needs and ways to fulfill them, assessment of the changing environment and the modifying needs of the customer with it so that not only the present needs of the customers can be addressed, but also measures can be taken to satisfy the expected needs in the future. It is very important for the organizational personnel to realize that marketing of the product or service an organization makes is not entirely the responsibility of the marketing department, but every department as well as individual in the hierarchy of organizational structure has a responsibility towards it. I have had personal experience of working with a firm in which the entire responsibility of marketing was limited to the marketing department, and other firm in which the responsibility was equally distributed among all departments so that the whole organization was structured into a marketing organization. I felt a lot of difference between the effectiveness of marketing between the two firms. Limitation of the marketing responsibility to the marketing department in the first organization was the

The Warehouse Designing Challenge Essay Example for Free

The Warehouse Designing Challenge Essay Warehousing is a critical node in the network of logistics management. Warehousing primarily involves the activities centered on receiving and dispatching materials and supplies coming into and going out of the organization. Other materials such as work-in-progress, consumables and others are also held and managed by the warehouse. Current developments in lean manufacture, just-in-time and other similar inventory reduction approaches have continued to depress inventories and may in deed change the focal point of where the place in which the inventory is held, more likely pushing it back up the chain of supply. In fact, the emphasis has now shifted for warehousing, and now it focuses on; facilitating smooth flow of goods to the clients, meeting the service standards requirement of clients, incorporation of activities such as postponement, which is a value adding activity as away of reducing stock keeping units (SKUs) and the number of product lines in a system as well as raising the dynamism in meeting customer needs (Rushton, Oxley and Phil, 2000). Being a critical and busy part of an organization, there are some issues to do with warehousing that an organization needs to take care of lest the operations of the warehouse malfunction and consequently disrupting the entire supply chain, which normally has a ripple effect on the entire operation of the organization. These issues concern the actual design and management of the general day to day operations of a warehouse. The problem and challenges for the design a resource optimizing warehouse still is a complex task to logistics designers. The strategic issues concerning the design of warehouses are discussed in this paper. Designing a warehouse; Warehouses, distribution centers and stores have to operate as integral component elements within the supply chain. Hence, when setting up these facilities, the key decisions must be determined by overall logistics strategies for cost and service. The following factors have to be considered in setting up the facilities; Product and Market base stability; Long-term projections of how the product range may develop together with long-term market expectations for growth will very much influence on the location and size of a warehouse facility, including the space that should be set aside for potential future expansion. The considerations made in this stage will extend to impact on the organisations perceived needs for flexibility in future, which consequently can influence on the level of technology to be adopted and the type of warehouse to be built. Type of goods to be handled by the warehouse; The goods that an warehouse can handle include finished goods , raw materials spare parts, and work-in-progress in a span of material sizes, types, productive lives and other characteristics that may be set by an organization. The range of units to be handled could be from individual small items to packages, sacks, palletized loads and on up to containers of ISO certification. Special requirement s for humidity and temperature mould most likely have to be met, and all these requirements will have absolute impact on the level of technology to be adopted. Location, type of facility and its size; the specific role of a warehouse in a supply chain together with capacity, the role and location of any other facilities in the in the chain will directly determine or at least influence the size and design capacity as well as the type of operation of a warehouse. The need for inventory reduction, customer base, amount of inventory , overall service level and time compressions in the supply chain should be critically looked into in making decisions concerning location, type and size of a warehouse to be built. Whether the warehouse should be operated by the organization as an own-account or outsourced to a third party to run it is yet another consideration that should be made. Inventory and its location; there rises a question within the supply chain of not only in what locations to hold goods but also what goods and in what quantities to hold (Donald, Waters, 2003). The options that could be available could include distribution centers designed to cater for specific parts of the product range or specific markets, specific geographic areas, or regional centers for distribution of fast moving product lines, and a strategy of holding slower moving lines in the national distribution centers only. Customer base, service levels and product range are the factors that will influence the choice. Choice of unit load; the choice of loads-roll or cage pallets, tot bins, pallets-will have significant weight in determination of the characteristics as well as the nature of the goods passing along a supply chain. This clearly encompasses a wide range of products, pack types and services, and unit quantities (Rushton, et al, 2000). ). This may look like as a routine factor that is less subject to strategic influences and more to operational influences. Within the warehouse however, it can influence the sizing and choice of storage systems as well as handling equipments. Further, in a wider context, it will affect vehicle loading and unloading as well as vehicle utilization and eventually the entire transport operations (Ross, 2004). Warehouse Design Procedure; The basic principle of good warehouse design is to first of all define the overall requirements of the system and by carefully analyzing data, come up with a design that incorporates equipments and methods which most closely match those requirements. However, a n overriding prerequisite exists which is, for whatever level of technology or deign that is adopted for a particular project, a fast, accurate and effective information system to monitor and drive the operations is an end result. The following steps make up the design process; i). Definition of system requirement and design constraints; the design requirements for distribution depot operation or a warehouse after taking into considerations such as likely business developments and potential forecasts for future growth, are likely to constitute; desired service level to be achieved, required throughput and storage capacities, specified facilities such as quality , packaging and others. the constraints in this stage could include but not limited to; time, for instance the facility could be set a date by which it is to be running; financial limits such as limit on cost per unit throughput or capital expenditure, among others. ii). Define, obtain, and analyze data; specifications for the most appropriate location and type of warehouse to be built can be obtained from various sources, for example through conducting a research based on the company’s size, structure and the nature of business it engages in, fairly reliable information can be adduced from the data collected and from this a n effective design of a warehouse developed. A firm can also decide to outsource the warehouse designing professionals who are more likely to develop for it the most resources optimizing warehouse than any other person. Iii). Establish what unit loads that will be used; this will be a decision concerning the appropriate unit loads that are to be adopted, and include stillages, Skid sheets, pallets, tote boxes, roll cage pallets, and garment rails. The choice of unit loads to be handled directly influences the ability t utilizes space efficiently and the choice of equipment. The customers may impose the dispatch unit loads with suppliers imposing the unit loads their material supplies arrive at client’s premises as well. The warehouse designer should therefore put these factors into consideration when designing the most appropriate for the processes to be carried out. Benefits of unit loads include movement minimization, standardization of equipments, material security, as well as minimizing the time it takes to load and unload vehicles. Wooden pallet is the most common unit load (Ross, 2004). iv). Postulate primary methods and operations; the primary processes that will take place in a warehouse, must be established together with how they will be performed. The communication and information requirement should also be determined. Considerations of which systems, paper or paperless, will be used also need to be emphasized, with the kind of warehouse management system in mind. v). Calculate staffing levels; this requirement for operating staff is closely related to the requirements for mobile equipment, and in majority of cases will fallout of the calculations. The staffing costs should enable full costing of the warehouse to be made. vi). Prepare possible sites and building layouts; this encompasses all the component of warehouse processes both inside and outside the building. After this stage comes the final stage whereby the design of the warehouse is turned into a physical facility. Management of Warehouse and information; The broad responsibilities of managing distribution center or warehouse include good control, effective planning, as well as optimum resource use in the drive to achieve the objectives of the operation. The aims of an effective operation includes; meeting the service level requirements; operation that is cost effective; use of resources in an effective and efficient manner, safe operation, meeting the requirements for safety and in work environment; and maintaining the integrity of stock (Rushton, et al, 2000). The operating cost for any individual component in a warehouse mainly depends on the nature of the industry and the nature of the particular warehouse’s operations among other factors. The dominant costs have though been found to be staff and building costs. Two key factors that managers and designers should put more emphasis on are the utilization for building space and proper design and management of systems for picking orders. Conclusion; The adoption of computer based information systems in the management of material supplies, such as just-in-time approach, which have enabled up-to-the–minute information on stock location and availability to be accurately provided, have in a big way challenged the need to have warehouses and holding stock. Even with the deep integration of logistics and production planning, together with accurate techniques for forecasting demand, there will always be a level of mismatch between demand an d supply optimization in many if not all supply chains. Hence warehouses cannot be eliminated from the supply chain. For this reason, the management of warehouses should be done using the highest level of management techniques in all areas of operations. The fist step is to design a warehouse that will effectively optimize the use of available space in the most economic manner possible. Such an initiative will keep the supply chain flowing and hence make an organization to avoid or reduce the operation losses that come with clogging or stalling of supply chains, whose consequences are usually severe. References Donald, C. , Waters J. , Waters, D. (2003). Global logistics and distribution planning: strategies for management (4th ed. ). London: Kogan Page Publishers Ross, D. (2004). Distribution: planning and control : managing in the era of supply chain management (2nd ed. ). MA: Kluwer Academic Publishers. Rushton, A. , Oxley, J. , Phil, C. (2000). The handbook of logistics and distribution management. VA: Kogan Page Publishers.

Whale Symbol Essay -- Literary Analysis, Moby Dick

There are many views on the symbolism of the white whale in Melville’s book, Moby Dick. Melville regarded the symbol as, what William Gleim describes, "a means of both revelation and concealment"(402). The symbol of the white whale lends itself easily to this concept. To Ahab, the whale represents the wickedness of nature. To Starbuck, it is a product. To Ishmael, however, it is "portentous and mysterious"(Melville, 6). It rouses his curiosity, but he recognizes it as a thing secluded. It is an "overwhelming idea"(Melville, 6): an idea which is larger than his consciousness. Its suggestions surpass his conscious understanding and cause him to feel significance even if he can’t know it. Moby Dick is literally an albino sperm whale. In his categorization of all whales, Melville regards the sperm whale as the primate: "He is, without a doubt, the largest inhabitant of the globe; the most formidable of all whales to encounter; and lastly, by far the most valuable in commerce"(Melville, 133). The whiteness of the whale enhances this communication in that it has regal associations, "a certain royal pre-eminence in this hue"(Melville, 184). The white whale, therefore, stands, primarily, as, what Gleim states, "the ideal representation of his species"(406). He is a sign of excellence to the order of nature. To Ishmael, however, the whiteness of the whale has not only dignified associations, but also terrible ones. The whiteness signifies a natural beauty, but it also signifies, "by its indefiniteness"(Melville, 192), the immensity of the universe. For all aboard the Pequod, their voyage is one of search for the ultimate truth of experience. What begins as a voyage in search of the product of whale oil, ends with the discovery of th... ...The white whale represents not only the excellence of creation but also the mystery of creation. William Sedgwick states, "He is significant of the massive inertia in things, and of the blind beauty and violence of nature--all that ignore or twists or betrays or otherwise does outrage to man's purpose"(98). As a significant form in nature, then, the shape of the white whale is the mask of "dumb blankness"(Melville, 192). It contains "the heartless voids† (Melville, 192). of the universe and conceals this abyss. Its mystery is its perplexing nature: its indifference to "kindly associations" and "joint stock"(Melville, 185) theories. Nature, however, is indifferent, and Moby Dick is the symbol of this indifference. Man can force perceptions of beauty upon nature and extract commodity from it, but the white whale represents the absolute negation of these efforts.

News And Newspapers -- essays research papers

News and Newspapers News is simply delineated as â€Å"a report of a recent event; something one has not heard of before†(Websters, 282). Conceding that it is inelaborate in its definition, news is much more intricate as it succumbs to corporate moneymaking ideologies. The corporate essence of news is prevalent in the form of the newspaper â€Å"a paper published periodically for circulating news† that is sold therefore making news a business. In business the saying goes that the customer is always right making news subject to the demands of these consumers. The underlying purpose of news is to â€Å"provide facts upon which decisions are based† (Mencher, 56). Yet this purpose is tainted to accommodate the newspapers need to sell papers. Journalism is the work of gathering news, therefore making the journalist succumb to the corporate needs of the newspaper. The three major newspapers of Toronto (Toronto Sun, Toronto Star and The Globe & Mail) discord in their journalistic techniques for the purpose of selling their produc t. "News is more often made rather than gathered. And it is made on the basis of what the journalist thinks is important or what the journalist thinks the audience thinks is important" (Postman, 14). The Toronto Sun focuses on the audience that yearns for entertainment and adjuts its word selection and choice of articles to accommodate this need for entertainment. The glitz and glamour of today's celebrities provide a fantasy world in which the reader can escape. The Toronto Sun leaves no stone uncovered as it stays on top of celebrity issues to accommodate their audience ‘ the average Joe' with entertainment. â€Å"Michael Jackson's wife gave birth to a baby boy yesterday at Cedars-Sinai Medical Center† (T.Sun Feb. 18/97) in the article titled Oh Baby, Jacko to be a dad soon. What makes this article more ominous than any other birth other than that it is entertaining to the star crazed general public? Hundreds Get To Eye Claudia the so called 'superbabe' as she â€Å"breezes her way into The Bay's downtown Yonge St. Store†(T. Sun Feb. 25/97). â€Å"Up to five hundred people waited for up to two hours for a glimpse of the famed beauty and to hear her speak†(T. Sun Feb. 25/97). Imagine how many looked in the Sun for the article. The article choices of the Sun have a direct affiliation to the need for it as a business to p... ...article Hospital's Blood Stock Almost Exhausted contains human interest through its ability to show the community working together â€Å"Although other hospital blood banks were also short of blood, the Toronto Hospital and St. Michael's Hospital agreed to send blood to Sunnybrook by taxi if needed† (T. Star April 2/97). The aspect of community togetherness provokes human interest and complies with the Star's general theme of family. The Globe and Mail article Toronto Desperate For Blood roused human interest thorough community togetherness â€Å"in case the patient required more blood than was on hand the hospital contacted the Red Cross society and two other hospitals to ensure a continued supply." This articles illustration of human interest is moderated through the exclusion of the agreement of the two hospital's to provide more blood even though they were low. Instead the article stuck strictly to the facts that the Globe's readers pay for. Realistically, the sale of newspapers is the primary objective of the journalist illustrated through their use of techniques. Journalistic content and techniques vary according to the audience towards which the newspaper directs its attention.

Short Paragraph on Plastic Money

WHAT IS PLASTIC MONEY? Plastic money are the alternative to the cash or  the standard ‘Money'.Plastic money is the generic term for  all types of  bank cards, credit cards, debit cards, smart cards, etc.DEFINITION The â€Å"plastic† portion of this term refers to the plastic construction of credit cards, as opposed to paper and metal of currency. The money portion is an erroneous reference to credit cards as a form of money, which they are not. Although credit cards do facilitate transactions, because they are a liability rather than an asset, they are not money and not part of the economy’s money supply. INTRODUCTIONPaper money was first used in China around the seventh century AD, only to be outlawed in 1455. The use of folding currency re-emerged in England in 1694. The biggest  problem which was occurring with the paper note is the wear; the paper note has very small life due to shifting of ownership by time to time and their usage. Firstly Australia was the first who develop the plastic note which have longer life but after wore they are recycled for further utilizing. The plastic notes also secure the government for copying  because paper note easily copied but plastic note cannot be copied.PLASTIC MONEY OR POLYMER MONEY WAS FIRST INTRODUCED IN 1950SThe plastic note are same as paper but the only difference is that they are made of plastic and more secured but in traveling and shopping people used to carry huge cash which was very unsecured and also increasing crime rate. Then the cards are introduced in the world to resolve the issue of carrying huge cash. Then the cards ar e known as Plastic Money. The usage of plastic money(Cards) has increased in the mode of payment of huge amount and time by time there are lots of different types of plastic money has introduced which enhanced the features of plastic money like we can use it to anywhere in the world and etc.Now the world is becoming globalize so every card is accepted everywhere with the power of VISA which interconnect the  different countries. As we have the different type of card as listed below:Credit CardDebit CardCharge CardAmex  CardMasterCard ; VisaSmart CardDinners  Club  CardPhoto CardGlobal  CardCo-branded  CardAffinity  CardAdd-on Card.These cards are performing the function of money with different ways. These cards are accepted worldwide, in which you can utilize your own money and also bank’s money. The card through which you spend your own money is known as debit card.The card through which you spend the amount of bank as loan is called credit card. 1. Credit card s  and  debit cards  as an alternative to  cash. People prefer using  plastic money  as it reduces chances of being misused The  plastic money  brought in a lot of joy to every American home, buy today and pay later, seemed to have worked wonders for some time. Although it is easy to be careless using a credit card, the  plastic moneycan be useful for more important purchases.CREDIT CARDSOne of the most important financial tools in modern times is the credit card. Their uses in varied places are opening up new avenues of personal finance.People prefer using  plastic  money  as it reduces chances of being misused. The use of credit cards operates on a complex network that ensures safety of the user. Many websites are enabling credit card processing for increasing their client base. Online business is booming. Credit card processing has enabled consumers to purchase items without moving out of their houses. To be able to accept credit cards has taking online bu siness to another level. Credit card processing is now deemed as the key to successful online business. The primary function of credit card processing is to accept credit cards.The online business efficiency is also increased manifold. Payment procedures are automated through credit card processing. When a website owner is able to accept credit cards, he is making  money  transactions for his customers and himself easier. The experience of buying online has never been so simple. Gone are the days when one had to place orders over the telephone or use checks for payments. Now, all one needs to do is enter the details of his/her credit card and the rest is handled by the credit card processing service providers. Credit card processing has been able to save a lot of time and energy.Online business operates 24Ãâ€"7. Consumers from all time zones avail the products and services of online business. Credit card processing has rendered this simpler. Being able to accept credit cards ha s made it possible to transact 24 hours a day virtually. Automation has proved to be a contributing factor in the success of online business. Credit card processing has given online business owners freedom from sitting at the desk constantly to monitor the transfer ofmoney. Online business owners need to have an online merchant account to be able to accept credit cards from consumers.This service is needed for processing all the orders. Various kinds of online merchant account providers are available to cater to the different kinds of online business needing credit card processing. The changes of online merchant accounts may vary from the number of payments to monthly payments. The constant competition of the various service providers and the launch of new service providers are expected to pull down the rates in the near future. Online business owners should consider the reliability, the customer support system and security of the credit card processing service providers before they zero in on one of them.Choosing the cheapest service provider is not always a wise decision. Free credit card processing services are also available. These are meant for newcomers in online business. Website owners have to go through verification of the credit card number, its expiry date and other details after they accept credit cards. Beginners have to pay a nominal amount for every transaction and enjoy the services. They do not need to purchase costly credit card processing software or pay huge fees for customer services like regular credit card processing services.A good amount of research is needed to know about the best service providers. Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to computer Virus, do please browse for more information at our websites. Dinner It is not until 1950 that the Dinner Club Card was created by a restaurant patron who forgot his wallet and realized there needed to be an alternative to cash only. This started the first credit card specifically for widespread use, even though it was primarily used for entertainment and travel expenses.

Flatland essays

Flatland essays Edwin A. Abbott starts his book Flatland with a very dry description of the figures in Flatland. This sets the reader up for the rest of the book, and quite simply, the rules of this foreign planet. The book is set in a world of only two dimensions, a flat land in you will. All shapes are seen as straight lines, this hardship is explained further in the later parts of the novel. Houses are next to be explained simply a pentagon with two doors. One door for men, and one for women. The flatland caste system is based on regularity and number of sides. The lowest of the inhabitants of flatland are the women. Mere straight lines, of up to a foot in length. Soldiers and the working class follow next as acute isosceles triangles. The Middle class being equilateral triangles. Professional men and Gentlemen are squares or pentagons, and so forth. Here also, the genetic rules of flatland come into play, and define how a family can progress to the top of the social structure. In so few words, after progressing to the working class, each successive child will have one more side than the father. These rules, however basic will control the rest of the novel; a civilization of geometry. An interesting aspect of the way this story is written, is how it uses geometry to symbolize things much bigger, and more historic. With out a doubt, the most important uses of symbolism can been seen in the beginning of the novel, with the definition and structure of the mathematical social society. Soldiers and the lowest working class are very distinct. This is continuous with third world countries, and most places around the globe that are less advanced than ourselves. The pointy shapes of the soldiers also associated them with the shape of a woman. All three of these social levels are not very respected, and while distinct, they can blend into the crowd, and be forgotten. A thought provoking issue raised in the book was the ...

Mans Search for Meaning essays

Mans Search for Meaning essays There are definitely three characteristics that place me out of the ordinary. The first is my drive. I believe that if I want something that motivation is the key. I feel that my determination to conquer the obstacles in my life is the only salvation that has rescued me from my own mistakes. While my drive may not be as strong as most, it has saved me from the worst and granted a way out of the dark. Such as poor decisions like quitting school to pursue other cities for the possibility of another wonderful life somewhere else. I have made this mistake, but when it came down to it I found the path to return and fix the mistake where others cannot even bare the thought of returning a failure. By making such an error I educated myself and still found my way back to the light to make right what I have made wrong. My character has also been a savior in my life for some time. My personality has always been a nice one. This trait has an extreme up considering that when an individual has th e capability to meet new people, they open many doors. These doors can hold windows of opportunity that can benefit your life in many aspects. The people in my life have opened many job opportunities that have exceeded my expectations of what I can achieve. This characteristic leads me closely into another trait, versatility. The ability to adapt to ones surroundings is a key element in survival. Many people are unable to change there personality around to suit the environment. This is one trait that has saved me under many circumstances. For instance, I have been unable to maintain just one single social circle for my entire life. My friends and acquaintances have come from many different social groups. None of the people that I know from these groups can socialize amongst my other friends due to the clash of personalities. I can suit to my personality to the environment to get along with everyone rather than just one group. This versatility has given me ...